If marketers and salespeople knew exactly why people bought their products, it would be a lot easier to pedal their wares. The problem is there’s a lot of nuance when it comes to why people do what they do. Some are overwhelmed by choice and opt for what’s easiest while others need to examine every Read more about Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into[…]
Growing a magnetic- customer base is one of the challenges faced by small and mid-sized businesses in recent years. Have you ever wondered why tech companies like Apple, Microsoft, Samsung stands out in sales? It’s simply because they’ve built an influencing and a contagious customer base; which stands their product out among their competitors. Yes, Read more about 3 Strategic Steps to Grow a Magnetic-customer Base (Only for Result-driven Businesses)[…]
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