Considering the heat of competition in the technology industry, most tech startups are still struggling to get maximum attention on digital channels.
So, if this is your first attempt to get your product to the doorsteps of your customers or you’ve been struggling to craft a result driven marketing plan for your tech startup(s), then, this ultimate guide is for you.
Note: For this tip to work effectively for your startup, you must be able to answer the following questions:
What does your tech company stands for?
What does your product stand for?
Is your brand and product too strong enough to make your business sufficiently sustainable to sell for a long term?
A sneak peek video is very important:
As a startup, if you want to develop a huge following swiftly, you need to look into sneak peek video marketing. Developing a sneak peek video about your tech startup is a strategic way of creating effective awareness about your product online.
As a matter of fact, giants in the automobile, smartphone, AI and so on understand the nitty gritty of crafting and releasing this video on social media like YouTube, IG , Facebook etc.
For instance, let’s take Iphone as a case study. Before they release any new product, they’d craft a short video that gives their fans ( both existing and prospect) a sneak peek about the new incoming Iphone, right?
Now, why do they continually do this before releasing their new product public?
It is because they understand the power behind releasing short pre-informational videos. Naturally, people don’t buy what they know nothing about. They would rather buy a product they’ve watched its video — on how it can solve some of their existing problems, make their daily work easier and perhaps improve their living.
According to the 2014 research conducted by Invodo on Video Commerce Benchmark, it was discovered that over 52% marketing professionals worldwide rated video as the type of content with the best ROI. Due to this high promising engagement, many businesses especially tech startups are now considering to implement it.
More so, people are more likely to start chain-marketing about your product by sharing videos than text. A study carried out by Usurv found that about 39% of consumers are pretty much likely to share online videos compared to 26% who would share a text article.
But why is video content consumed more than text?
Cognitively, psychologist has proven that the human brain processes visual content 60,000 times than text. In other words, it is easier to consume, and it demands less mental stress compared to reading.
Note: I’m not saying that text content has no marketing impact. It has a huge impact too. In fact, its conversion rates cannot be overemphasized.
While this concept can promote your tech startup to an enviable pinnacle of success, it is important to know that it can also ruin your brand or lead to low turn-up if its not properly done.
However, to make it worthwhile, your sneak peek video must have the following elements;
It must be attention-grabbing — the imagery and graphics must be stunning.
It must describe the new product and its audience.
It must describe its unique role and tell a compelling story on how it can improve viewers business or their way of lives.
More importantly, It must be easy to understand and concise as well.
Pay-per-click(PPC) marketing campaign:
PPC can also be called paid search marketing. It’s also an effective tactic to market your tech startup especially when you’re gunning for a swift and maximum brand awareness, visibility on search engines and huge traffic.
From my experience as a marketer, i believe new tech startup, whose primary focus is to be widely known by the public, can swiftly achieve it through paid search ads.
Preaching about using SEO to get your startups on Google’s first page in a short time frame would be needless at this point — since you’re competing with other giant tech companies who are also working tirelessly to get customers best attention.
However, as a result driven tech startup, here are few reasons why you need to invest on Paid search ads;
Paid search ads will land your startups on the front page of search engines such as google, yahoo etc., and since your company is new, you’ll have to work tirelessly on your website’s SEO for a certain period of time before you can near the front page of any search engines.
On the contrary, paid search ads does the trick. It lands your tech startups on the front pages of top search engines with ease.
With paid search ads you’re 100% sure of immediate traffic and consistent traffic. As a matter of fact, it will be challenging to get worthwhile traffic since your website is new. Well, worry less. With PPC, be sure of not only immediate traffic but also consistent traffic.
Where is the right place to invest on paid search marketing?
Google Adwords, Amazon, Facebook, Yahoo, Bing ads, Instagram, Pinterest, Linkedin, Twitter, and YouTube .
The importance of creating a blog for your tech startups cannot be overemphasized. As a new tech startups, one of the channels to explain in details — what you are all about, how your product/service could make living easier for people, a step-by-step guide on how to use them, the benefits of using your tech product or services is through your company’s blog page.
However, it is quite unfortunate that so many startups don’t understand the importance of blogging. Some even create blog, but they are not consistent with it. They post as low as 2 to 4 content a year which will definitely not yield any marketing impact compared to a blog who gets at least 12 killer blog content monthly.
Over the years, blogging has proven beyond all doubt to be an inbound marketing technique that builds a lasting relationship between producers and consumers. More so, consistent blogging facilitates a loyal customer base.
While it is struggling for tech startups to have a “first class sit” on the internet today — due to high level of competition, consistent blogging can earn you more than that position; it can also drive tremendous sales.
More importantly, customers don’t only want your product, they want a unique experience that your blog can create such as educating them about your product and how they could benefit from using your product and service.
Note: Your blog is the surest place where customers can freely express their pains, challenges, emotions etc. through comments. Hence, use facts and figures from their testimonies to explain more about the benefits of using your tech products and services( if you have any yet).
Build and maintain a strong confidence with your customers (a successful one will facilitate inter and intra family marketing):
Building customers trust is no child’s play especially for tech startups. This is one of the most sensitive marketing tips that needs every necessary attention. In fact, the short and long term success of your product depends heavily on this.
Giants in the technology industry don’t joke with this. They make sure the keep their customers trust flowing because they understand that maintaining a positive customers confidence is the master key to retaining them for a long term.
As a new tech start up, you need to key into this. You need to start working tirelessly towards making this a reality. Yes, it’s not an easy task at all, but know one thing — great results require great effort.
The big question is how do i build a strong customer relationship….?
#1 You must deliver on promise:
Many startups get it all wrong by making promises to potential customers and on the long run they fail to fulfill those promises. This single act alone can tarnish the image of the company entirely.
So, as a tech startup striving on building a long term business trust with customers, it’s advisable that you keep to your words. Deliver on promise.
However, if for one reason or more you couldn’t deliver on promise, make sure you apologise immediately and perhaps give them something in return.
For me, let’s say my client ordered 10 articles on technology or any niche at all, and i fail to deliver within the time frame i gave him or her, i’d apologize and offer two extra quality articles for free. This simply shows that I was really sorry and more so, i value our business relationship.
#2 Provide good customer service experience:
Nothing makes customers happier than serving them better when they need you most. So, with a good customer services, you are not only setting up a good image, you are also tying a “come back again knot.”
#3 You must be consistent with your promises:
Being consistent on how you deliver and treat your customers strengthen long term trust.
It keeps them from thinking of your competitors. But a drift in your promise might cause more damage than you can ever imagine. In other not to experience such damage with your tech startup, just be clear and consistent with your brand’s image, product or service quality, blog content schedule, and other promises you made to them.
#4 You must apologize :
Should your customers experience any problem, let’s say in using your website, or perhaps they got into argument with your employees, it is wise to not only apologise but also admit faults as soon as possible. Remember that your increasing company’s income depends solely on how many customers trusting and patronizing you. So, don’t joke with this.
If you fail to apologise asap, you might lose them to your competitors who they feel they can trust.
Guest blogging is the magic:
Savvy bloggers and SEO marketers can testify greatly on the importance of guest blogging. Just like it sounds, guest blogging – is all about contributing an article to another blog that you don’t own.
So, In your case as a tech startup, it’s all about contributing the right content to another blog within the tech niche.
How does guest blogging promote tech startups?
Guest blogging helps tech startup to build healthy relationship with potential audiences or customers. As a new gladiator in your field, guest blogging will help you build a good business network. It’ll also get you exposed to a whole new audience that connects back to you through the link in the guest content.
Guest blogging has proven to be a great method for search engine visibility.
The important of great SEO for tech startups cannot be overdramatized, and guest blogging is one of the surest methods. Especially when you contribute on authoritative websites within your niche. Linking to smaller non authoritative blogs won’t yield positive effect on your ranking; and if your guest posting is not properly done, you might end up being penalized by Google. Read more on the merits and demerit of guest blogging.
Guest blogging boost sales and leads.
As an expert in your field, guest posting is another tactics of boosting sales and getting more leads. Once you get on a whole new atmosphere( guest blog) and their audience perceive your product or service to be a problem solver of their particular want, they’ll definitely look for you through your provided link — either within the article or in your bio. And this audience coming from the guest blog will end up patronizing or becoming a regular subscriber or follower.
Educate your customers about your brand:
Educating your customers about your brand is another effective way to promote your tech startups. Unfortunately, many existing tech companies spend so much to get more prospective customers, forgetting about their existing customers.
As a startup, you should keep this in mind — customers love to be carried along. In fact, they love to make decisions based on the good information they get from your company’s blog.
Here are the basic rewards of educating customers;
a. It facilitates customers loyalty.
“Ultimately education breeds successful customers and success breeds loyalty.” — Sameer Dholakia, CEO, SendGrid
b. Customers trust and long term business relationship is achievable.
c. And finally, customer retention is possible.
Note: Your company’s blog is a place where your customers visit to search for helpful tips and information about your product. So, make sure your blog content teaches and solves your customer problem.
Great Authorship makes the difference:
This formula has been overlooked by startups for many years now, but giants in the technology industry implements it because they recognize its important towards their brand promotion.
One of the great ways your brand can be recognized as a thought leader within the technology space is through great authorship. In other words, getting your company’s leaders — CEO, manager, CTO and so on authorship on top publications or magazines strengthens your presence in the technology B2B sector.
In addition, great authorship gives your product or service an edge to compete within the space; and customers senses your brand to be of high quality.
Print content — handy flyers shouldn’t be left out
Using print content such as handy flyers and so on is also an effective way of promoting your tech startups. Although, it’s an offline marketing method, but it shouldn’t be overlooked.
You should leverage this method as it will also aid in creating awareness in places where majority of potential customers are not a fan of buying their tech product online.
Meanwhile, make sure that your flyers have attention-grabbing images that discusses more about your tech startups; and get them positioned in strategic places. For example, the desk where payments are made in a shopping mall and entrance, tech shopping centres and so on.
In summary, promoting your tech startup is not a child’s play, but with the points discussed above, your startup can achieve a reasonable ROI if they’re executed properly.
Ejiofor Francis is the Founder and CEO of Effective Marketing Ideas, a content-driven inbound marketing agency that helps online businesses to gain exposure, increase search engine visibility, and boost their web rank through SEO and content writing services. Connect with him on LinkedIn – https://www.linkedin.com/in/francis-ejiofor