Have you been hitting slumps in your business for long? Are you determined to make a difference this year? If any of this is bordering you, worryless. As a result-driven online retail entrepreneur, it’s natural for you to feel bad when sales doesn’t go as planned or when sales plummet.
It is crystal clear that in this customer-driven age, you could rarely go online without seeing one or two pop-ups trying to convince you to buy one or two products. This daily experience simply reveals the increasing rate of online retailers. According to a Pew Research Centre survey of U.S adult, it was revealed that almost 8 in 10 Americans are now online shoppers. About 79% have made an online purchase of any kind, while about 51% have bought something with their smartphone.
Considering this statistics, it is no doubt that online retailers all over the world are struggling to get prospects attention to click their “buy button,” and hopefully complete payment of their cards.
While there are so many factors that must have caused this fall in your sales, here are 5 killer ideas you can implement to level up your sales in 2019.
#1 Create premium videos:
Creative video marketing has proven to be one of the most effective methods of leveling up sales. Interestingly, it works for any niche — no matter the size of the business. So, as a smart retail marketer, it is not just wise to develop a short video about your product online; it is also strategic that you make sure that the video has some emotional storytelling tips that will not only engage your consumers, but might perhaps drive sales in the process.
#2 Revamp your existing website for your retail goods:
Revamping your online-base ( that is your ecommerce website) is one of the surest ways of leveling up sales in 2019. Unfortunately, so many online retail entrepreneur are ignorant of this technique. They forget that their website is the base that determines how successful their transactions will go.
So, what are those things you’ll have to revamp on your website?
Site’s loading speed: ‘Low speed loading’ is one of the major errors that could discourage potential customers from buying from your ecommerce site. And yes, online buyers love sites that automatically loads. They find it more safe and reliable. No potential customers will be patient for tens-of-seconds waiting for your site to load completely. In fact, such a delay is enough to kill the urge to purchase any goods from your site.
To level up sales, you need to correct this error. Hire experts to work on your ecommerce site. Make sure your ecommerce site loads automatic at clicks, irrespective of the customers network strength.
Imagery and graphics: Your website’s imagery and graphics is another thing that you really need to revamp. Do you know that the amateurish look on your website is one of the main factors plummeting your sales?
This is the more reason why this part shouldn’t be ignored. However, the simple solution is to put back life on your site by redesigning it — by adding attention-grabbing images and graphics that will take your potential customers’ breath once they visit.
Note: Sites with breathtaking images won’t just serve as a eye-candy to customers, but might also influence buyers to spend more time to surf around.
Transaction form: If your detail filling process is too lengthy, and your payment option is limited; then you need to revamp your transaction form.
Get this fact straight, customers don’t like being stressed. They love processes that are as seamless as possible. In fact, they get discouraged when the ‘buying and payment’ process is too lengthy. So, to be on a safer angle, make sure the process is as seamless as possible. Also, provide a sufficient payment option as well. For example; Paypal, 2CO, Visa, Master card, Verve, BTC, ETH, and so on.
Mobile Friendliness: In this age, having a reliable and responsive mobile-friendly website is very important. According to a recent survey on ‘Mobile Users’ by Google, it was recorded that 61% of respondent are more likely to leave a site that is mobile-unfriendly. While 67% are more likely to buy from a mobile-friendly site.
With this, you’ll agree with me that making your site to be mobile friendly is also a strategic way of soaring sale this 2019.
#3 Use podcast advertising
Podcast advertising? Who does that…?
Well, you’ll be shocked at the increasing rate at which people listen to podcast. According to research on Podcast Consumer In 2017, by Edison Research, it was discovered that about 67 million Americans listen to podcast every month, and this rate increases by 14 % year-to-year. Statistically, it is smart to utilize it as a marketing tool.
In the meantime, podcast works for any niche or whatever you’re selling online. All you need to do is to discover your audience’s choice of podcast, create a podcast that suits your niche, and invest — by sponsoring some breathtaking commercial breaks. As a result, your online retail store will insidiously sink into their consciousness,and perhaps might lead them straight to your site.
#4 Take advantage of the social media channels
The social media is another robust channel that you can also implement to drive sales this 2019. Aside peoples workplace, the social media is another place where people spend most of their time.
According to research on the Daily Time Spent on social networking by internet users worldwide from 2012 to 2017 (in minutes), it was recorded that the daily social media usage of global internet user amounted 135 minutes per day.
Considering the increasing rate of SM users daily, and the amount of time spent on it, taking advantage of this marketing technique is a smart way to reach out to a whole lot of potential customers and soar sales in 2019.
How do you take advantage of social media?
For instance, Facebook is the world most used social media channel. You can start making sales directly — by creating a store for your products on it. And in other not to keep a separate inventory, you can sync your Facebook store with Shopify store to enhance a seamless transaction.
Instagram(IG) is also another robust platform where you can create effective awareness about your online store. You can create a channel for your online store on IG….
#5 Maximize google shopping campaign:
Running a google shopping campaign is no doubt one of the smartest ways of boosting your retail sales in 2019. Do you know that over 3.5 billion searches occur in google everyday? Technically, this simply mean that there could be an average of hundreds of million searches on product review and perhaps store location.
Meanwhile, since people now use Google as a tour guide to search more on what they want; it will be a wise move to maximise this idea.
So, what is this google shopping campaign?
According to Shopify “Google Shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives. We’ll get into the details of your feed momentarily, but in a nutshell, it’s the details of your products organized in a format Google likes. AdWords is where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.”
In addition, Google shopping campaign can be simply defined as a process that allows retail marketers to sell their products without an intermediary via the SERP.
The real question here is this…….
How do retail marketers capitalise on selling through SERP?
a: Make sure that your best selling products are well organized.
Yes, you have to be very serious with this aspect. You must make sure that your products of similar value are grouped together when configuring your shopping campaign. This is to facilitate seamless adjustment in a logical manner.
b: Ensure that you use high-quality ad images.
Sadly, many retail marketers overlook the power of their ad images. If you’re guilty of this, i’d advise you swiftly make amends. Flashy and high-quality ad images are the core transformer here. In other words, they are attention grabbers. So, if you really want to capitalise on this opportunity, make your ad images attention-grabbing so that searchers can focus on your own product. Here is a standard resource on how to achieve this effectively.
c: Add merchant promotion and product review.
While it is competitive to get customers attention in this internet age, gaining confidence on your product through a sea of 5-stars reviews is even more challenging. Naturally, to stand out, your product needs to be customers favorites in other to earn this 5-stars credit justly.
Nevertheless, if you happen to earn this glowing review, don’t hide them since research has proven that 88% of customers trust online review nearly as personal recommendation. Therefore it is clever to take advantage of this idea to boost your sales.
In conclusion, starting an online retail store is not a walk in the park, and growing it into a lucrative one is not easy to come by. But with these killer tips discussed above, it is feasible.
Ejiofor Francis is the Founder and CEO of Effective Marketing Ideas, a content-driven inbound marketing agency that helps online businesses to gain exposure, increase search engine visibility, and boost their web rank through SEO and content writing services. Connect with him on LinkedIn – https://www.linkedin.com/in/francis-ejiofor