Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into

If marketers and salespeople knew exactly why people bought their products, it would be a lot easier to pedal their wares. The problem is there’s a lot of nuance when it comes to why people do what they do. Some are overwhelmed by choice and opt for what’s easiest while others need to examine every Read more about Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into[…]